Join us on November 16th to hear Arthur R. Phidd, NC Tech’s Private Sector CIO of the Year, as he discusses Reeds Jewelers’ transformative journey, leveraging MarTech Architecture to create an omnichannel consumer engagement strategy that enhances customer interaction, optimizes operations, and boosts revenue, all while preserving the core elements that define their unique brand.
“The importance of MarTech in realizing an Omnichannel strategy”
As the digital-first era disrupted traditional 'meet and greet' retail practices, companies like Reeds Jewelers recognized the shift and embraced an omnichannel customer acquisition and retention model to drive their success.
MarTech Architecture facilitates seamless integration of marketing tools, data sources, and automation solutions across diverse sectors, enabling businesses to enhance audience reach, analyze performance, and stay competitive in their respective industries.
Date and Location
Thursday, November 16
5:00 to 8:00 PM
Sheraton Imperial Hotel
4700 Emperor Boulevard
Durham, NC 27703
Registration
SIM | RTP Members + IT Practitioners are invited to register. The evening includes networking, followed by dinner and a featured speaker. There is no cost to attend; however registration is required.
Meeting Sponsor
Thank you to our sponsor, Noesis.
Noesis is an international tech consulting company with +25 years of experience offering solutions to support companies' businesses and digital transformation.
Noesis has an extensive IT services portfolio working in several areas such as IT Ops& Infrastructure, Cloud & Security, Enterprise Solutions, Low-Code Solutions, Data Analytics & AI, DevOps & Automation, Quality Management, Enterprise Application Integration, and Professional Services.
The company has +1000 highly specialized talents and offices in six countries: Portugal, Spain, the Netherlands, Brazil, Ireland, and the USA.
